Want high-ranking articles? Then create solid article briefs
The path to high-ranking articles begins long before a single word is written.
It starts with a solid foundation: well-researched article briefs.
I will help you create article briefs that…
- Maintains your brand’s voice, style, and messaging across all content, reinforcing your brand identity.
- Identifies your target audience’s needs, pain points, and preferences so your content speaks directly to them, fostering engagement and resonance.
- Comprehensive keyword research and on-page optimization guidance to ensure your content ranks favourably on search engine results pages (SERPs).
- Streamline the content creation process, reducing revisions and ensuring content creators produce high-quality, on-target articles.
- Ensures your articles are focused, relevant, and aligned with your business goals.
- But how can you do this?
YOU ARE TIRED OF…
- Your writers interpreting topics differently, leading to inconsistent messaging and confusing information
- Disorganized content lacking a logical flow
- Your writers overlooking important details or omitting essential points
- A lack of direction that leads to rewrites, revisions, and wasted time for both you and your writers
YOU WANT…
- Clear content briefs that ensure a consistent and cohesive message that aligns with your brand and goals
- Content briefs with a structured outline that helps maintain a logical flow & enhances readability
- Content briefs that guide writers to cover all relevant points, ensuring comprehensive and informative articles
- Content briefs that guide writers to cover all relevant points, ensuring comprehensive and informative articles
Victory can enrich any content creation process that she works on
Victory helped us create detailed brief articles for our team of freelance writers. Throughout the process she was dedicated to getting to know our product and understanding our unique tone of voice. She was very receptive to feedback, responsive and diligent about implementing new ideas. Victory can enrich any content creation process that she works on, by demonstrating a keen eye for details and a deep understanding of content marketing.
Andreea Ștefan
SEO Lead, Planable
My 8 step process for creating stellar content briefs
- Understand your brand goals and objectives
- I do this so I can provide you with the best content briefs tailored to your audience
- I’ll gain clarity on your business mission, vision, and objectives
- I’ll get a thorough understanding of your target audience
- Keyword overview
- Using SEO tools like SEMRush and SE Ranking, I’ll check out your desired keyword to find out its key metrics
- I’ll take note of the keyword difficulty, search volume, common questions and phrases
- Review Google SERPs
- I’ll review the current search results on Google’s SERP for the term
- I’ll take note of their word length, whether it’s an article, landing page, internal page or other content type
- I’ll take note of the domain authority of each webpage alongside the headings H1, H2, H3, H4
- Identify content gaps
- I’ll take note of the ways we can out-do the current content on SERP
- I’ll share important points that need to be addressed
- I’ll add extra value and suggestions concerning SME quotes, fresh inputs & best angles
- Suggest content media formats
- This includes graphics, infographics, screenshots, YouTube videos etc
- I’ll suggest the best content media formats for each heading
- Provide extensive information on each outline
I will clearly state the following:
- Search intent: Whether it’s informational, navigational, transactional, commercial
- Word count: Estimated number of words for each content
- Headings: H1, H2, H3, H4
- Context: I’ll provide context under each heading so the writer can understand the outline
- Internal and external links: I’ll share internal links (content from your website) and external links (content from authority sites) that the writer can use in the content
- CTA & meta description: This will be highlighted in the brief
- Questions & insights from Quora, Reddit, online communities and forums related to the topic
- Provide recommended and useful resources for the writer
- Due to the extensive research I’ll be doing for each content brief, I’ll come across valuable resources that will be helpful for the writer
- I’ll provide the writer with hard-to-find information that will support them in creating content that’ll position your brand as an authority in your niche
- SEO writing checklist
- Each content brief has a checklist tailored to your brand and content requirements
- The writer will tick off these checklists before sending the first draft
- This will prevent unnecessary revisions and delays
Tremendous value due to her professional expertise
It’s not easy getting your head around our niche, but Victory never refused a challenge. She helped our marketing team with a mammoth task that would have been very hard to achieve without her.
Victory was an excellent team player and of tremendous value due to her professional expertise. She is optimistic, engaging, and easy to get along with. Victory kept positive relationships with colleagues throughout the company and also an excellent communicator.
Eva Sayem
Chief Innovation Officer CINO, Approach Services
Ready to dominate SERPs?
It’s time for your brand to cut through the noise and maximize search engine results with well-researched content briefs.
Let me help you streamline the writing process and save time & effort by providing a clear roadmap for creating high-quality content.
Send me a message now to get started.
Email: victory@contenticore.com